From Facebook to TikTok, social media certainly isn’t going anywhere anytime soon. In fact, it’s only growing more and more every day and it’s essential for businesses. Although, it can be difficult to keep on top of. So let’s take a look at why you should hire a social media manager to take care of it for you.
Why is social media important for business?
With its speedy growth, companies are investing more of their time and money into ensuring their brand is present on social media, and with good reason, as social media is predicted to have over 4 billion users in 2025.
You can pretty much guarantee your competitors are already on social media, and rightly so. Businesses see so many positives to having an online presence, including:
– Brand awareness
– Promoting products/services
– Increasing website traffic
– Generating more sales
This all sounds fantastic! But you’ll only see the benefits if you put the right amount of time and effort into social media.
So if you’re looking to build your social media presence, here are five reasons why you should consider hiring a social media manager.
1. Create content
Creating content for your social media is time consuming. It can actually be a full time job in itself! That’s where having a social media team is super handy.
A successful social media page (depending on the platform) will need visually appealing graphics, captivating videos (reels/TikToks), high-quality images and well-written captions. Working with a social media manager will ensure that your content is on-brand and relevant. They should have access to all the necessary tools needed to create top social media content.
Not only that, a dedicated social media manager has the relevant expertise and experience to curate content that aligns with the brand’s identity and resonates with the target audience. They also know how to ensure the content is optimised for maximum engagement and reach to ensure you’re seen by the right online communities.
2. Saves you time
Social media management isn’t just about posting once and expecting instant results and viral posts. It’s a full-time job. It certainly isn’t something that the Director of a company can keep on track with when they have 101 jobs to finish by the end of Monday afternoon.
From creating content, writing captions, engaging with your audience, and tracking your metrics, business owners can’t be expected to keep on top of their socials. Especially if they really want it to work.
3. Experts in social media
Social media is so much more than posting and hoping for the best. Social media managers know exactly what’s happening in the world of social media.
They’ll keep up with the latest trends and social media changes (it updates a lot, in case you didn’t know).
P.S… It’s impossible to keep on top of all the algorithm changes and those random TikTok trends when you just don’t have the time.
4. Create strategies
To ensure all your posts are relevant to your brand, a social media manager will ensure that each post fits with a strategy that works best for your brand.
Whether it’s LinkedIn, Instagram or TikTok, all strategies differ slightly. However, the bones of it should include taking a detailed competitor analysis (basically reviewing what your competitors are doing), coming up with 2-5 content pillars (topics that your social media content will fall under), and researching relevant #s just to name a few.
A strategy is imperative to refer back to keep your content relevant!
5. Monitor social media performance
A social media manager should be tracking your social media page progress. From engagement rates, reach, and website clicks, they’ll consistently track which pages and posts have been performing well (and not so well).
Social media analytics are vital when it comes to building the growth and success of your social media. If you find your performance is dipping, your metrics should give you an insight into what you might need to change up in order to progress. A social media manager will also often set up tracking links to help you navigate exactly what posts are converting. UTM tracking links are great for measuring conversions. Whether your goal is to increase website traffic or sales, UTMs will allow you to see exactly what social media pages and posts are helping to contribute to this.
How can we help?
In today’s world, social media is essential. At PAGE, we can help you run a successful social media campaign and take the pressure off of you!
Our social media team helps with anything from social media management to content creation, from wacky concepts to analysing metrics – and everything in between. Take a look at the benefits of working with a social media marketing agency.
If this sounds like something you’re interested in, don’t be afraid to get in touch. We’d love to help!
Email us: studio@pagecreative.co.uk or call us: 01268 271 858
