Looking to enhance your social media presence? There’s never been a better time to work with a social media marketing agency to help you achieve your goals. At a time where the vast majority of businesses are active on social media, those without a presence are at risk of looking outdated and, even worse, losing out on business. Brands need a social media manager to take the pressure off.
So, if you’re looking to level up your brand’s online presence, this guide is tailored to equip you with insights and expert advice to answer your social media questions.
What is a social media marketing agency?
A social media marketing agency specialises in promoting businesses via social media.
They leverage the power of various social platforms, like Instagram, TikTok and LinkedIn, to enhance brand visibility, engage with target audiences, and drive business leads and sales.
From creating compelling content and managing social media campaigns to analysing data for informed strategies, a social media agency’s goal is to build a successful digital presence for brands. The opportunities and benefits of social media are endless.
So, whether you’re a business owner, marketer, or someone curious about the benefits of working with a social media marketing agency, keep on reading.
Social media agencies will often offer organic and paid social media services. They should tailor a strategy based on the company’s goals. However, combining both organic and paid social media often works hand in hand to get the best possible outcome of using social media as an effective marketing tool.
Organic social media
Most companies have (or should have) an organic social media presence. This essentially means they’ll post to social media without paying for advertising.
The goal of organic social media involves building authentic engagement, building brand loyalty, and creating a community to develop long-term relationships with customers. By utilising certain social media features such as sharing user-generated-content (UGC) and reels, using hashtags and engaging with customers, the power of organic social media can be very impactful (and at a significantly lower cost compared to paid social media).
Check out some organic social media examples.
Paid social media
Paid social media, on the other hand, involves investing in advertising campaigns on social media platforms. The goal of this is to target specific audiences that might be interested in a businesses service.
This strategy includes various ad formats such as sponsored posts, display ads, video ads, and carousel ads, which are strategically placed to appear in social media users’ feeds and stories.
By allocating a budget to these campaigns, businesses can quickly boost their visibility, drive traffic to their website, generate leads, and increase conversions. Paid social media provides measurable results and insights which allows businesses to monitor and optimise their campaigns for maximum effectiveness.
Benefits of working with a social media agency
At its core, social media marketing is more than just creating posts and sharing updates. It’s about creating meaningful connections with your audience, building brand awareness, and driving business objectives through various social media platforms (depending on your industry and target audience).
There’s so much more to it than just posting the odd piece of content here and there. That’s why you need a strategy and a team of experts to make it worthwhile.
1. Experts in social media platforms
Whether you’re looking to up your Instagram and Facebook content, or need a hand navigating LinkedIn for your business, a social media manager will guide you through your journey.
Before working together, they’ll establish which platform would be best for your business. Rather than throwing all your eggs into one basket, identifying the best platforms ensures you get the most out of social media for your business.
2. Specialist teams
Quite possibly the best benefit to working with a social media marketing agency is that they are often made up of dynamic teams.
Social media teams usually consist of a social media manager, content creators, graphic designers, copywriters, and sometimes even a community engagement team.
This makes so much more sense rather than having one person juggling it all. Ultimately, it means you’ll get the absolute best out of your content.
3. Keep up with latest trends and updates
Staying up to date with the latest trends and social media platforms is time consuming. Trends are evolving at the speed of a click. Platforms are updating with every scroll.
There are many helpful social media trend tips and tools out there to help take the pressure off researching for yourself. Although, the beauty of working with a social media marketing agency is that they’re experts in keeping up with all the latest social media news. They thrive on the pulse of social media, immersing themselves in the latest updates, algorithm changes, brand new trends and apps.
By working with social media experts, businesses can rest assured that they keep up to speed in the eve-changing digital world. They’ll also help you save hours a week!
Typical social media marketing services include:
Building a Strategy
Crafting a robust social media strategy is the bedrock of any successful digital presence. Social media marketing services begin with an in depth analysis of your brand, industry, and target audience. This involves identifying key objectives, understanding the competitive landscape, and building a roadmap for achieving specific goals.
The strategy serves as a helpful guide, outlining the best platforms, content themes, posting schedules, and engagement tactics tailored to maximise your brand’s impact.
Content Creation
Central to any effective social media campaign is the creation of visually compelling content. Social media marketing services should hone in on content that your audience can relate to. This includes a mix of engaging visuals, such as images and videos, aligned with your brand identity.
From product shots to behind-the-scenes glimpses, the goal is to captivate your audience and foster a sense of connection that goes beyond the screen. Social media managers know all the tips and tricks to gain as many eyes on your posts as possible.
Check out our recent content for our customer, HeaLED Pets. This viral reel reached 1.5 million views on Instagram and 380K views on TikTok. Read more about our social media, digital marketing and web design & development work for HeaLED.
Graphic Design
Social media is all about appealing to your audience. Social media platforms like Facebook, Instagram, LinkedIn and X (Twitter) all benefit from graphic design in one way or another.
Graphic design in social media involves creating eye-catching visuals that reflect your brand’s identity. This includes the design of images, infographics, and other visual elements that enhance the overall style of your social media pages.
It’s important to get the images on point, otherwise it could jeopardise the look and authority of your brand’s presence. Instead, you’ll want to stay consistent in your designs to foster brand recognition. This all helps to build a memorable online presence (for all the right reasons).
Captivating Copywriting
Building a strong social media presence also relies on the creative copywriting behind each and every post.
When you utilise social media marketing for your business, you’ll see the significance of writing compelling captions, tweets, and posts that not only convey your brand’s message but also prompt engagement.
Whether it’s building curiosity, sharing a call to action, or writing a relatable story, effective copywriting is instrumental in creating a real connection with your audience. The copywriter will adopt your brand’s tone of voice and ensure each post relates to your audience.
Analysing and Reporting Metrics
Understanding the impact of social media efforts requires a keen eye on social media metrics.
All social media services should include the continual monitoring of key performance indicators (KPIs) such as reach, engagement, click-through rates, and conversion rates. Analysing these metrics give valuable intel into what’s working well and where changes may be needed. Regular reporting enables data-driven decision-making to refine strategies for ongoing success.
Social media marketing services
Each social media platform offers a unique environment and audience. From the visual feeds on Instagram to the professional touch of LinkedIn, understanding how each work is vital. At PAGE Creative, we’ll guide you through everything you need to know about social media for your business. From helping you choose the platforms to creating content that aligns with your brand and audience.
What sets PAGE Creative apart is our passion for blending creativity and strategy. It’s not just about creating beautiful content; it’s about placing that content where it matters most. You’ll be assigned a social media manager who will take care of all the hard work that goes into creating compelling social media content. Read about the benefits of social media management.
We’ve worked with a large number of brands in various industries. From construction companies to gyms, we’re trusted by our clients from a variety of industries.
A social media marketing agency putting you first
At PAGE Creative, we pride ourselves on our ability to tailor social media strategies to align perfectly with each of our customers unique goals. Whether you’re a budding startup or an established business, our team will dive deep into understanding your brand ethos, target audience, and industry details to craft a bespoke social media roadmap.
As a leading social media marketing agency, PAGE Creative combines strategy and a deep understanding of digital marketing to create impactful online experiences. We also offer all web design and development, email marketing, SEO, and more! So, we’ll be happy to help with not only your social media, but any other digital marketing you need a hand with.
Interested in finding out about our social media services for your business? Get in touch with us at studio@pagecreative.co.uk for more info.
