For over 25 years Sue D’Arcy and her team have been pioneers in the development of light emitting diode technology for the treatment of both aesthetic and medical indications, such as wrinkles, acne, and wound healing. Sue’s extensive industry experience also allowed her to see the proven track record of LED therapy for not only humans but animals too - bringing the opportunity to develop specialist healing devices.
Just four years after founding iSmart Developments, Sue launched her latest LED products, the ‘HeaLED Therapy Wrap and Coat’ for pets.
PAGE were involved with the launch from the get-go and designed the entire brand image, including the logo, website, product packaging and social media ads to convey the health benefits of the LED product.
Not only that, PAGE manage HeaLED's entire social media presence on an ongoing basis. From organic posts, paid ads, and content creation, we’ve created a paw-some online community that has increased brand visibility and follower growth, and attracted many wagging tails!
HeaLED, known for its at-home professional Light Therapy treatment products for pets, has not only established a vibrant social media presence but also excelled in digital marketing with PAGE Creative’s expertise. From digital ads to comprehensive email marketing strategies, PAGE Creative has been instrumental in propelling HeaLED from its start in March 2022 to becoming a leader in pet healthcare solutions.
Understanding the importance of a multi-faceted digital approach, PAGE leveraged both digital advertising and targeted email campaigns to reach pet owners effectively. Our digital ad campaigns were meticulously crafted to capture attention across various platforms, while our email marketing efforts were personalised to nurture leads and drive conversions.
In 2023, HeaLED achieved unprecedented digital marketing success:
Digital Ad Highlights include:
Email Marketing:
The learnings and adjustments made from 2022 to 2023 were pivotal in enhancing brand performance and driving HeaLED’s growth and market share. PAGE Creative’s digital marketing strategy for HeaLED exemplifies our holistic approach to brand growth. By integrating impactful digital ads with compelling email marketing, we’ve not only amplified HeaLED’s market presence but also substantially increased sales, demonstrating the power of targeted digital marketing in the pet healthcare industry.
In the last 6 months of 2023, some key highlights achieved through social media include:
– 1.5 million views amassed on 1 viral video across Instagram and TikTok
– Over 545,000 users reached across Facebook and Instagram
– A 70%+ increase in sales attributed to organic and paid social (compared to previous 6 months)
We developed a strong eye-catching identity to suit the brand in a bright palette, alongside building a custom-developed Shopify theme for the e-commerce website and providing all the copywriting, photography, and videography.
The Crufts exhibition stand and product packaging design & production being the icing on the cake. A pawfect end-to-end serviced project provided by the team!
Our longstanding clients say they love working with us and trust us to do the best for them on every single job
