LinkedIn is the largest professional network in the world. It’s also the fastest growing social media platform with over 850 million members compared to 161 million members back in 2012. With the platform’s rapid growth, there really is no better time to use the benefits of LinkedIn for your business.
So, if you’re looking for more enquiries, leads and sales, let’s see how LinkedIn can help.
Five benefits of LinkedIn for businesses
1. Showcase your products and services
LinkedIn is an excellent place for businesses to showcase their products and services to their intended audience.
Rather than just ‘selling’, LinkedIn provides a platform where you can share success stories, updates about new offerings, and new product features. These narratives help build trust and credibility, offering potential clients tangible evidence of the value they can expect.
The platform’s multimedia capabilities enable you to use videos, images, and carousels to effectively showcase your services and engage your audience. These interactive formats captivate your audience. This makes it easier to convey your ideas and engage with potential clients on a deeper level.
2. Generate leads
Deciding what social media platforms to be present on can be a challenge. Some businesses are better suited to platforms such as Facebook, Instagram, TikTok or X (Twitter). Luckily for you, PAGE Creative’s social media team can help you to navigate the best platform to be on.
However, if generating leads is high on your priority list, then LinkedIn is the place to be. CRM platform, Hubspot, conducted a study that revealed how LinkedIn generated a 3x higher lead conversion rate compared to Twitter or Facebook.
According to Oktopost, up to 80% of B2B marketers’ social media leads stem from LinkedIn. Lead generation is one of the most important things for businesses. So this percentage is pretty high and shows lots of potential for B2B organisations.
LinkedIn’s advertising features also enable you to run targeted campaigns to further expand your lead pool. With precise targeting options, you can tailor your ads to reach specific demographics, job titles, company sizes, and industries, ensuring that your messages reach the most relevant audience. Sponsored content, sponsored InMail, and display ads are just a few of the advertising formats available on the platform, each designed to suit different campaign objectives.
Effective lead generation on LinkedIn hinges on building trust, offering value, and consistently engaging with your network. This all helps to foster long-term business relationships.
3. Brand visibility on LinkedIn
LinkedIn provides a platform to establish your brand’s voice.
One of the primary ways companies can establish their voice on LinkedIn is by sharing valuable insights and thought leadership content. This can be from informative articles, engaging blog posts, or data-driven reports that address industry trends, challenges, and innovations. Consistently offering well-researched, relevant, and informative updates allows you to attract the attention of your target audience. It also builds a reputation for your brand as a knowledgeable authority in the field.
LinkedIn also offers the opportunity for people and companies to engage in discussions and conversations relevant to their sector. This allows companies to connect with other people in the industry and potential clients.
4. Professional networking and relationship building
LinkedIn offers a vast network of professionals across various industries. This reinforces the fact that it’s an invaluable platform for businesses to connect with potential clients, partners, and industry influencers.
LinkedIn gives businesses the opportunity to form valuable relationships by connecting with relevant professionals. Its advanced search filters allow businesses to identify and connect with individuals based on specific criteria. This includes things like industry, job title, company size, and geographic location, enabling targeted outreach efforts. This means you can find the exact audience you’re looking for at the click of a button.
By engaging in conversations, sharing insights, and building relationships, businesses can expand their network and unlock new opportunities for growth.
5. Show the faces behind the business
Think of your employees as your brand ambassadors. Their personal accounts are a great way to represent the company. It’s sometimes easier to reach out to a face, rather than a company logo. So having your employees on LinkedIn and representing your brand is important.
Personal branding has become popular over the past couple of years as founders, CEOs and entrepreneurs recognise the impact of posting to their personal LinkedIn account. People trust people, and posting to your personal account is a great opportunity to share more personal stories which people can relate to (with a touch of promotional content here and there).
What do the benefits of LinkedIn mean for you?
It’s fair to say there are multiple benefits of LinkedIn for businesses. LinkedIn’s professional atmosphere ensures that your services reach an audience that is genuinely interested in what your company has to offer. Whether you’re launching new offerings or spotlighting key features, LinkedIn provides an effective platform for not just selling but also educating, informing, and ultimately forging meaningful connections with your audience.
We know navigating social media can be daunting. So if you want to get started on LinkedIn, we help with everything from building your social media pages to creating engaging content. Get in touch to see how we can help.
01268 271 858 | studio@pagecreative.co.uk
