Lots of people want know know how to make money on TikTok. TikTok has rapidly evolved from a platform for sharing short, quirky videos into a powerful tool for creators and businesses alike. Instead of being just for entertainment, the platform is quickly becoming a place for education, with trends like ‘I learnt it on TikTok’ and audiences’ heading to the platform to make purchases, watch tutorials and digest news.
With its vast user base and engaging features, TikTok presents numerous opportunities for monetisation.
If you’re wondering how to make money on TikTok, this guide will walk you through the various avenues you can explore. Understanding these methods can help you leverage your creative skills to generate income and even build a sustainable career on the platform.
TikTok’s unique format and algorithm have created a dynamic environment where anyone can gain visibility and influence. From viral dance challenges to educational content, TikTok caters to a wide range of audience, making it fertile ground for monetisation.
Whether you’re a budding influencer, an established brand or a creative entrepreneur, understanding how to use TikTok’s features effectively can open doors to new revenue streams.
Before diving into monetisation strategies, it’s crucial to understand TikTok’s ecosystem. TikTok is a social media app that allows users to create and share short viedos, either set to music or with voiceovers and organic audio.
The platform is also more traditionally known for its viral trends, challenges and highly engaged audience. It offers a unique blend of entertainment and creativity, attracting millions of users worldwide who are eager to consume and create content. But this isn’t the only use of the platform. There is an increasingly higher number of users creating educational content, tutorials in a dynamic and interesting way, as well as shedding the aesthetic perfectionism of other platforms for a more real-world view.
The app’s algorithm plays a significant role in determining which videos gain traction. It considers factors such as user interaction, video information and device settings to curate a personalised feed for each user. This means that even accounts with a relatively small following can experience viral success if their content resonates with viewers. Understanding this ecosystem is key to strategically positioning your content for maximum engagement and monetisation.
The number of followers you need to start earning money on TikTok varies depending on the monetisation method you choose. However, to access TikTok’s Creator Fund, you need at least 10,000 followers and have garnered at least 100,000 video views in the last 30 days. This threshold ensures that participants in the fund are consistently producing content that engages a significant audience.
While the Creator Fund is a popular option, it’s not the only path to monetisation. Some creators successfully earn money with fewer followers through brand partnerships and selling products. The key is to build a dedicated audience that values your content. This can sometimes be achieved in niche markets where engagement is high, even if the follower count is lower than the typical threshold for direct monetisation options like the Creator Fund.
There are several ways you can monetise your TikTok account.
Here are some popular methods:
How to Make Money on TikTok: A Breakdown
1. TikTok Creator Fund
The TikTok Creator Fund is an initiative by TikTok to rewards creators for their content. To qualify, you need to meet certain criteria, including being 18 years or older, having minimum of 10,000 followers and obtaining at least 100,000 views in the last 30 days.
Once you’re part of the fund, you earn money based on your content’s performance and engagement. Th more engaging your content, the higher your potential earnings, as TikTok’s algorithm rewards content that keeps viewers engaged.
Being part of the Creator Fund can also offer additional benefits beyond financial rewards.
It can serve as a validation of your content, encouraging more followers and engagement.
Additionally, it provides insights into your content performance, which can be invaluable for refining your strategy.
However, it’s essential to note that earnings from the Creator Fund can fluctuate based on the overall performance metrics of TikTok’s user base.
2. Brand Collaborations on TikTok
Brand collaborations are a lucrative way to earn money on TikTok. As your followers count grows, brands may approach you for partnerships. They might pay you to create content that promotes their products or services. To attract brands, focus on building a niche audience and creating high-quality, engaging content. A well-defined niche can make you more appealing to brands looking to target specific demographics.
To successfully collaborate with brands, it’s crucial to maintain authenticity. Your audience follows your for your unique voice and content style, so ensure that any partnerships align with your personal brand. This not only keeps your audience engaged but also builds trust, which is essential for long-terms success with brand collaborations. Additionally, actively reaching out to brands and showcasing your engagement metrics can increase your chances of securing partnerships.
3. Viral Gifts on TikTok
TikTok allows users to send viral gifts to creators during live streams. These gifts can be converted into real money. To go live on TikTok, a minimum of 1,000 followers is needed. Engaging with audiences during live sessions can increase the chances of receiving gifts. Live streaming offers a more personal interaction with audiences, fostering a sense of community and loyalty.
To maximise earning through viral gifts, accounts can focus on creating interactive and entertaining live sessions. This could include Q&A sessions, live tutorials or simply chatting with viewers. Encouraging viewers to participate ad rewarding them for their engagement can create a positive feedback loop, increasing both follower count and viral gifts received. It’s also beneficial to promote live sessions in advance to ensure maximum attendance.
4. Promote Your Products and Services on TikTok
If you have your own products or services, TikTok is an excellent platform to promote them. You can showcase your products in your videos and direct viewers to your online store or website. Ensure your content is engaging and provides value to your audience. Creating content that tells a story or demonstrated the use of your product can be particularly effective in driving sales.
Utilising TikTok’s features, such as links in bios or TikTok shopping, can streamline the purchase process for your audience.
Additionally, considering leveraging TikToks ads to reach a broader audiences. Ads can be specifically targeted to users who are likely to be interested in your products or services, increasing the effectiveness of your promotional efforts. By integrating your product promotion seamlessly into your content, you can maintain viewer interest while achieving your sales goals.
To find out how we can help you make a splash on TikTok, reach out to Page’s social media team today!
