Businesses are forever relying on digital marketing strategies to drive sales and build brand awareness. With so much competition out there, it’s crucial that brands stay up to date in the marketing world to stay relevant to their audience. That’s why an effective marketing channel that most businesses are currently using is email marketing.
Although social media marketing has recently taken the digital marketing world by storm, email marketing continues to stand out as a powerful strategy for businesses. The number of email users is only increasing, so it definitely shouldn’t be ignored.
That’s why businesses are opting to use an email marketing agency to help in their journey.
What is email marketing?
Email marketing involves the use of email to promote products, services, or engage with potential and existing customers. It has become a powerful tool for businesses across various industries, fostering brand awareness, customer loyalty, and driving conversions. It offers a cost-effective, measurable, and highly targeted approach, making it an indispensable component of a comprehensive marketing strategy.
Email marketing has evolved significantly since the very first email was sent in 1971. Fast forward 50+ years, it’s now used as a marketing strategy by thousands of businesses worldwide to engage with their audience on a more personal level.
With the rise of automation, segmentation, and personalised content, email marketing has become an excellent tool. It’s capable of nurturing leads, retaining customers, and driving conversions for businesses of all sizes.
What does an email marketing agency do?
As businesses recognise the potential of email marketing, the demand for specialised expertise has surged.
Many are turning to specific marketing agencies to help run their campaigns. An email marketing agency is a dedicated team of professionals with a deep understanding of exactly how email campaigns work. Their expertise spans strategy development, design, content creation, automation, analytics, and everything in between.
What services can an email marketer provide?
Strategic Planning
An email marketing agency begins by understanding your business objectives. They craft a customised strategy that aligns with your goals, whether it’s lead generation, customer retention, or driving sales. Strategic planning is the backbone of a successful email marketing campaign.
Creative Design
The visual appeal of your emails is crucial for capturing attention. Email marketing agencies have skilled designers who create visually appealing and brand-aligned email templates, ensuring your messages stand out in crowded inboxes.
At PAGE, we’ve been in the design field for over 35 years now. Our design team have a keen eye for detail and are no strangers to a creative concept. You can guarantee to be blown away by our creative efforts!
List Management and Segmentation
Building and maintaining a healthy subscriber list is paramount. An email marketing agency employs list management strategies, ensuring your emails reach the right audience.
At PAGE, we’ll build the perfect database for you so you can maximise the number of emails opened by your desired audience. This segmentation allows for personalised messaging to improve engagement and conversion rates.
Automation and Personalisation
Automation streamlines your campaigns, allowing timely and personalised interactions with your audience. If necessary, we’ll set up automated workflows, from welcome sequences to abandoned cart emails. This ensures there are relevant emails being sent to your audience.
Personalisation in emails is an excellent way to grab your audience’s attention. Emails with a personalised subject line are likely to receive a 26% open rate. Our skilled copywriters work to optimise all emails to gauge optimal open and click through rates.
Analytics and Reporting
Understanding the performance of your campaigns is vital for continuous improvement. Email marketing agencies should provide in-depth analytics and reports, offering insights into open rates, click-through rates, and other key metrics. This data informs future strategies, ensuring a data-driven approach.
Types of email marketing
There are many types of email marketing campaigns businesses can get on board with. Let’s take a look at some of the most popular campaigns which an emailer marketer can help with.
Onboarding emails: These begin once a user subscribes to your email list. They usually start with a welcome email, and can be followed up with subsequent emails.
Newsletters: These are regular email updates sent to your subscribers. An email newsletter can include regular updates, company or industry news, and any other relevant topics.
Promotional: These emails tend to offer a specific promotion you are running on your services. This is where ecommerce email marketing can come into place.
Take a look at this promotional campaign from Overton Automotive as an example. They were offering their subscribers 15% off vehicle parts for St. Patricks Day.
Transactional: These emails are sent in response to a users previous interactions or commercial transactions. A transactional email is totally automated.
Seasonal: Typically sent during specific seasons e.g. Christmas. These email campaigns can be promotional or create awareness of a particular campaign you’re running over that period.
Benefits of partnering with an email marketing agency
Now you know what an email marketing agency does and the types of campaigns they can help with, let’s explore the benefits of partnering up with one.
Expertise and Experience
An email marketing company brings a wealth of expertise and experience to the table. Their teams are well-versed in industry trends, best practices, and the ever-evolving landscape of email marketing.
At PAGE, we have an in-house team who work closely on all aspects of an email campaign. For example, our designers and copywriters will work together to create an email campaign that is on-brand and relevant to your audience.
Time and Resource Efficiency
Outsourcing your email marketing to an agency frees up valuable time and resources within your organisation. This allows your team to focus on core competencies while the agency manages the intricacies of your email campaigns.
Innovative Strategies
Staying competitive in the digital realm requires innovative strategies. Email marketing agencies bring fresh perspectives and innovative approaches, ensuring your campaigns are at the forefront of industry trends.
Measurable ROI and Optimisation
Possibly the most important step in an email campaign is measuring its success. A marketing agency will provide detailed analytics and reports, allowing you to track the ROI of your campaigns accurately.
At PAGE, we don’t just set to forget. We’ll continuously optimise your campaigns based on performance data, ensuring ongoing success.
It’s fair to say email marketing remains a popular channel for building meaningful connections with your audience. However, partnering with a specialised marketing agency is recommended to unlock its full potential. From strategic planning to creative design, and automation to analytics, these agencies offer a comprehensive suite of services designed to elevate your email marketing efforts. The expertise that an email marketing agency brings can make all the difference in driving engagement, conversions, and long-term customer loyalty.
Thinking of using an email marketing agency to take your marketing to the next level? PAGE offers full email marketing support for businesses in various industries.
We’ll help by creating eye-catching email designs that align with your branding, write captivating copy to engage your audience, and monitor the progress of your emails with reports.
Interested? Get in touch for a chat to discuss more!
01268 271 858 | studio@pagecreative.co.uk
