Navigating the Road to Success: Majestic RV’s Dynamic Google Ads Campaign

In November 2023, PAGE set up an ambitious Google Ads campaign, with the goal of amplifying its presence and ensuring its rental availability was fully booked for major motorsports events and music festivals. Through a strategic mix of search and Performance Max campaigns, we aimed to not only enhance Majestic RV’s visibility but also to secure a notable increase in rental bookings.

The Google Ads activity was a resounding success, contributing significantly to Majestic RV achieving max capacity rental bookings for its key events (including British F1 and Glastonbury). This digital advertising campaign was instrumental in not just meeting but exceeding Majestic RV’s objectives, demonstrating the effectiveness of a well-crafted and well-optimised digital advertising strategy.

Campaign highlights over the past 4-months include:

• The campaign generated a substantial number of link clicks and impressions, showcasing the extensive reach and engagement achieved.
• Maintained an exceptionally low average cost per click (CPC) of £0.37, ensuring cost-effective visibility and engagement.
• A high-performing search campaign boasted a remarkable 14% click-through rate (CTR), highlighting the campaign’s relevance and appeal to the target audience.
• Through rigorous A/B testing and a focus on both brand building and key sales messages, the campaign successfully introduced and promoted a new American RV company to the UK market, a testament to PAGE Creative’s adaptability and marketing acumen.

PAGE’s Google Ads campaign for Majestic RV is a prime example of digital marketing excellence. By leveraging targeted advertising and strategic campaign management, we not only met Majestic RV’s objectives but also propelled the company to new heights of market success – this highlights our dedication to delivering impactful digital marketing solutions that drive real business results.