Naming, branding, website design and marketing… PAGE lays the foundations for an innovative new decking system.
PAGE was the first port of call when our long-term client Hoppings needed help to launch their latest innovative decking product.
Whenever we’re tasked with creating new branding and marketing material we start by asking: what is special and unique about the company, product or service? What will the end-user want to know about it?
In this case, Hopping’s new 90% recycled wood/plastic composite decking is really similar in appearance to pre-finished hardwood decking, with a special and unusual formulation meaning the boards are easy to work with – unique in composite decking.
Those of us on the PAGE creative team who have spent time constructing decks for our homes in the past recognise this as a pretty smart and impressive USP. Thus the name SmartBoard was born from our memories of hours of backbreaking work with the fiddly ‘secret-fix’ clips that other composite systems require.
Our job then was to create the Smartboard brand identity and devise and implement a marketing plan for the product launch. We commissioned and directed in situ product photography, designed and produced POS product displays and packaging for Hopping’s distributors, together with an exhibition display system.
Trade advertisements designed by PAGE reinforced the online marketing campaign. We also put together editorial copy for use in various trade and home improvement journals.
SmartBoard has been featured on a number of TV shows in the UK including last night’s DIY SOS on BBC1. It is now being marketed in Europe and we are excited to be tasked with promoting and positioning the brand across the continent.
I love that PAGE can produce the whole project under one roof…. concepts, design, photography, copywriting, POS production, website… but above all, great ideas and endless enthusiasm.
Adam Pulfer
Hoppings
