Where does the time go? It seems like only yesterday when this amazing campaign launched at the Village Green Festival in September 2016. In fact it’s now been four months and the 10-year project to develop and test new ways of supporting Southend’s children and families is going from strength to strength.
It’s fantastic to be a part of something that will make a real difference to people. The funding, awarded to a partnership led by the Pre-School Learning Alliance, will redesign local services to improve young children’s social and emotional development, nutrition and language and communication development.
We worked closely with Southend Borough Council and the Pre-school Learning Alliance to gain a comprehensive understanding of the initiative and we then designed and developed an overall brand to cover the entire enterprise and all the ensuing projects.
A simple font style, a ‘happy’ curve striving up to reach a star creates an eye-catching logo style with elements that can be implemented on everything from the brand new website, giveaways, through to the bunting and banners used for the launch in Chalkwell Park.
We’re looking forward to seeing the progress made in Southend during the next ten years.
You can view the full A Better Start case study here.
