Starting an online business is more accessible than ever. It has never been easier to sell your services and products without the need for a physical store and a name which frequently pops up when discussing platforms is Shopify. But What is Shopify? How can it benefit your business?
With millions of businesses using Shopify to set up their online businesses every day they describe themslefs as;
“Shopify is a commerce platform that helps you sell online and in person. Entrepreneurs, retailers, and global brands use Shopify to make sales, run stores, and grow their businesses.
With Shopify, you can create your first ecommerce website or manage a world-leading retail business.”
Let’s take a look at Shopify, its features and why it might be the perfect platform for your online store.
Key Features of Shopify
Easy Store Setup
Looking for an easy set up? Look no further.
Shopify is relatively simple to set up so you don;t need to be a tech wizard to create a basic storefront. There are a range of customisable templates which can be tweaked to match your theme and brand aesthetic.
You don’t need coding skills for the basic options as the site has a drag and drop interface.
For anything more bespoke which works better for you and your business, we would suggest reaching out to a marketing agency who are Shopify specialists.
Secure and Reliable
Security is always of top priority when it comes to operating online and your storefront should be no different.
Shopify provides a secure experience for your customers with built-in SSL certificates and compliance with PCI standards.
This means that data is protected and will go some way to build trust between you and your customer base.
Payment Gateway Integration
Choosing this platform means that you have numerous payment gateways available for you. This makes the payment process easier for your customers, and they can use their preferred method.
Whether its credit card, PayPal or even Cryptocurrency, your customers have every option available to them. As the platform has its own payment gateway, transitions are seamless and fees reduced.
Mobile Responsiveness
Having a mobile-responsive store is essential.
Globally, mobile is now the dominant e-commerce channel. As of 2025, about 59% of all online retail sales worldwide come from mobile devices, overtaking desktop.
With a significant portion of online shopping being done on mobile devices, if your online store isn’t able to be easily accessible on a mobile device, you run the risk of alienating your market.
Luckily, Shopify themes are optimised for mobile, ensuring that smooth shopping experience regardless of the device your customers use.
Extensive App Store
Shopify has its own app store which can help to enhance your businesses’ functionality.
From inventory management to customer service solutions, there are options which can help to handle virtually every aspect of your business.
This allows you to tailor your store to meet specific needs and improve efficiency.
Shopify Pricing Plans
Understanding Shopify’s pricing is essential for budgeting your business expenses.
Depending on your overall goals, you may like to take into account wether you would like an agency to assist you in the development of your Shopify store, as the cost of hiring can have significant impacts to your budget.
There are several pricing tiers to accommodate different business sizes and needs.
Basic Shopify
The Basic plan is ideal for new businesses.
It includes all the essential features needed to start selling online, such as unlimited product listings and 24/7 support.
Shopify plan
The standard Shopify plan is perfect for growing businesses.
It includes additional features like professional reports and lower credit card fees, helping you manage and scale your business more effectively.
Advanced Shopify
For larger businesses, the Advanced Shopify plan offers advanced features such as third-party calculated shipping rates and advanced report builder.
This plan is designed to support high-volume stores with complex needs.
Setting Up Your Store
Setting up a basic Shopify store is straightforward however it can take time. if you are looking for something more personalised and aligned with your business, it may be better for you to look to employ an agency who specialise in this type of ecommerce website.
Conclusion
Shopify is a powerful e-commerce platform that provides everything you need to start, manage and grow your online store.
Its extensive features, ease of use and robust support systems make it a great choice for entrepreneurs looking to make their mark in the digital marketplace.
By understanding Shopify’s full capabilities and making the most of its powerful tools, you can set up an advanced online store that not only works seamlessly but also stands out in a competitive market.
Whether you’re a ready to launch your first store or a business owner looking to scale, Shopify gives you the flexibility, integrations and resources to hit the ground running.
Where does Page come in?
We go beyond standard Shopify setups, we design and build bespoke, one-of-a-kind Shopify sites tailored to your business.
Our goal is to create an experience where your customers can easily browse, compare and make confident purchasing decisions, while you gain clear visibility into your business performance.
From intuitive design and seamless navigation to advanced tracking and reporting, we’ll equip you with the knowledge to use Shopify’s tools to monitor progress, spot opportunities and grow with confidence.
With our support, you’ll not only have a Shopify site that looks great, but one that works hard for your business and helps you stay ahead in a competitive market.
