Web design: 3 things you need for a successful website

Web Design

Web design: 3 things you need for a successful website

Web design on-screen

Did you know that around 50% of internet users say web design is a crucial factor in formulating an opinion of a brand? Most businesses of all backgrounds and sizes have a website. In fact, it would be a shock if you came across a business that didn’t have a website or some form of online presence. Although, not all of these websites would be seen as ‘successful’ in today’s world.

The importance of good web design

Websites are key for businesses for a number of reasons. They provide a space for audiences to; gather information, purchase products, make a booking, or find contact information. However, there are some websites out there that people just want to avoid. As things in the digital marketing world change, so do websites. It has to stay current and, unfortunately, there are thousands of websites out there that just aren’t appealing to us as an online audience anymore.

Take these two images for example. The website on the left would’ve been fine back in 2012. While the website on the right looks cleaner with high-quality photographs, suiting today’s desired look and feel of a web page. 

Web design before and after

Which do you prefer? I guarantee you’re thinking the website on the right!

2012 might not feel long ago to you, however the digital world has changed so much in this past decade. What worked 10 years ago now doesn’t work so well. That’s why Chelmsford Golf Club made the sensible decision to elevate their website.

So, if your website needs an upgrade or you’re looking to build one from scratch, take a look at these three web design tips you need to build a successful website.

1. Keep it mobile and user friendly

Creating a website that is mobile friendly in 2022 is absolutely vital as 70% of web traffic comes from mobile phones. Therefore, if 70% of your audience are coming from a mobile then it’s an absolute no brainer that your web has to work efficiently on all devices.

This ties in nicely with the fact that a successful website always focuses on user experience. What makes a website successful depends on how often and how long a consumer stays on the page. If your audience doesn’t enjoy their experience on your website, then they aren’t likely to come back to it in the future.

So keep these top tips in mind: 

– Sometimes less is more – keep your website simple and don’t overcomplicate things. 

– Make sure it’s easy to navigate – keep your menu clear and your services easy to access.

– Think of how you’d like your experience to be – if you’re not happy with it, then neither will your audience.

Web design example

2. Define your web design goals

In order for your website to be a success, you have to define your goals before you begin. You can’t go in blind-sighted and expect it to work itself out. Instead, have a plan. To define your goal, you need to think about exactly what kind of information you want your website to convey.
Here are some things to consider:

Products/services – to provide information about what you sell and give your audience access to purchase this.

Case studies – showcase your previous work. This is a great way to show off your best work to customers (and your competitors).

‘About Us’ – share your backstory with your audience and explain exactly what you do. Everyone loves to gain a deeper insight behind a company and to know exactly what your services will offer them.

Contact information – if you’re a company that takes pride in customer service, utilise this through your website.

Your goals can be shown in various ways on your website through things such as copywriting, images, and brand voice. Just ensure it stays consistent and relevant to your target audience. When you work with a PAGE Creative web designer, we guarantee you’ll be happy with your website’s new web design.

3. Optimisation strategies

Search engine optimisation for web design

Building a website that looks nice, works efficiently and is user friendly is all well and good, however this won’t mean anything if you don’t have a good strategy in place for search engine optimisation (SEO).

SEO is the process of optimising a website’s content, structure, and technical elements to improve its visibility and ranking in search engine results pages (SERPs) for relevant keywords and phrases. This is integral when designing a website as the goal (most likely) will be to appear on the first page of search engines like Google.

There are many things to consider when it comes to having a good SEO strategy, but here are four key tips to consider for now:

1. Use relevant keywords on your site

Key words are vital for making sure your website is seen for all the right reasons. When it comes to writing content for your website, using keywords that align with your target audience’s search queries is key. This increases the likelihood of your website appearing in search results when users are actively seeking information related to your products or services.

2. Use titles and meta descriptions for each page

Titles and meta descriptions serve as concise summaries of the content on each page of your website. These provide both search engines and users with valuable information about the page’s content and relevance before actually clicking onto it. Well-written titles and meta descriptions that accurately reflect the content of your pages can enhance user experience and contribute to higher search engine rankings.

3. Optimise your images using alt text and captions

Images are, of course, an essential component to any visually appealing web design. However, they also present an opportunity for SEO optimisation. By optimising images with descriptive alt text and captions, you can improve accessibility for visually impaired users and provide search engines with valuable context about the content of your images. Including relevant keywords within each image helps search engines understand the relevance of your images to users’ search queries, so enhances your website’s overall SEO performance.

4. Ensure your content is original and high quality

Search engines prioritise websites that provide valuable, relevant, and authoritative content to users. By consistently publishing original, informative, and engaging content that addresses the needs and interests of your target audience, you can establish your website as a credible source of information in your industry. High-quality content not only attracts organic traffic but also encourages social sharing, backlinks, and engagement, all of which contribute to improved search engine rankings and increased visibility for your website.

You can make your web design as pretty as you like, although if you don’t have an SEO strategy in place it’s going to be difficult to rank high on search engines. And when you don’t rank high on search engines, it makes it difficult for visitors to find your page.


To ensure your website is successful at all times, you have to make sure it’s always working and there are no errors that your visitors will encounter when browsing through your site. As soon as a website is down, it creates an issue for anyone trying to use it. It instantly loses its reliability and puts you at risk of losing customers. Imagine how frustrated you’d feel if you were trying to use a site that kept crashing. You’d simply move onto another faster website.

These key web design points are all vital to creating a successful website, but we know there are still so many things to consider. If you think your current website needs an upgrade, or you’re looking to build one from scratch, get in touch with us today!

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