Reasons why you should hire a social media manager

From Facebook to the rapidly growing platform TikTok, social media certainly isn’t going anywhere anytime soon. In fact, it’s only growing more and more every day and it’s essential for businesses

With its speedy growth, companies are investing more of their time and money into ensuring their brand is present on social media. They have good reason to as social media is predicted to have over 4 billion users in 2025.

You can pretty much guarantee your competitors are already on social media, and rightly so. Businesses see so many positives to having a social media presence, including: 

    – Brand awareness
    – Promoting products/services
    – Increasing website traffic
    – Generating more sales

This all sounds fantastic! But you’ll only see the benefits of social media if you put the right amount of time and effort into it.

Business person using social media showing growth and engagement

If you’re looking to build your social media presence, here are five reasons why you should consider hiring a social media manager.

1. Saves you time

Social media management isn’t just about posting once and expecting instant results and viral posts. It’s a full-time job. It certainly isn’t something that the Director of a company can keep on track with when they have 101 jobs to finish by the end of Monday afternoon. 

From creating content, writing captions, engaging with your audience, and tracking your metrics, business owners can’t be expected to keep on top of their socials. Especially if they really want it to work.

A social media manager will take care of your whole social media presence for you. They’ll be a helping hand in taking your business to the next level and will answer any questions or queries you might have.

2. Social media managers are the experts

Social media is so much more than posting and hoping for the best. Social media managers know exactly what’s happening in the world of social media. 

They’ll keep up with the latest trends and social media changes (it updates a lot, in case you didn’t know). From Meta’s constant updates and the Zuckerburg VS Musk feud, to the next TikTok trend and the launch of brand new apps (like Threads).

It really is impossible to keep on top of all the algorithm changes and those random TikTok trends when you just don’t have the time.

Social media manager, managing multiple social accounts

3. Create a strategy 

To ensure all your posts are relevant to your brand, a social media manager will ensure that each post fits with a strategy that works best for your brand. 

All strategies differ slightly, but the bones of it should include taking a detailed competitor analysis (basically reviewing what your competitors are doing), coming up with 2-5 content pillars (topics that your social media content will fall under), and researching relevant content for your particular industry, just to name a few.

Following a strategy is crucial for social media growth, and to ensure you’re staying aligned with your goals.

4. Monitor social media performance

A social media manager should be tracking your social media page progress. From engagement rates, reach, and website clicks, they’ll consistently track which posts have been performing well (and not so well) to ensure that your strategy is always progressing in the right direction.

5. Needs constant attention

As I’ve already said, when you’re trying to use social media as part of your marketing strategy you can’t post once and then leave it for 6 months before returning. 

It requires consistency. 

And with more posts, comes more engagement from your community. Social media managers will take care of your comments/DMs to ensure your audience is well looked after. This all ensures that you’re putting your audience first and giving your brand the credibility it deserves.

How can we help?

In today’s world, social media is essential. At PAGE, we can help you run a successful social media campaign and take the pressure off of you! 

Our social media team helps with anything from social media management to content creation, from wacky design concepts to analysing metrics – and everything in between.

If this sounds like something you’re interested in, don’t be afraid to get in touch! We’d love to help.

Email us: [email protected] or call us: 01268 271 858

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