Why your B2B company needs to be on LinkedIn

LinkedIn is the largest professional network in the world. It’s also the fastest growing social media platform with over 850 million members compared to 161 million members back in 2012. With the platform’s rapid growth, there really is no better time for your business to be present and to use the platform for the benefits it can provide.

Social media provides many benefits for businesses. If you’re looking for more sales and are unsure how LinkedIn can particularly help, then you’re going to want to read on.

Showcase your products and services

LinkedIn is an excellent place for B2B companies to showcase their products and services to their intended audience. 

Rather than just ‘selling’, LinkedIn provides a platform where you can share success stories, updates about new offerings, and new product features. These narratives help build trust and credibility, offering potential clients tangible evidence of the value they can expect.

The platform’s multimedia capabilities enable you to use videos, images, and carousels to effectively showcase your services and engage your audience. These interactive formats captivate the audience, making it easier to convey your ideas and engage with potential clients on a deeper level.

Generate leads

Deciding what social media platforms to be present on can make you feel a bit like a chameleon in a packet of skittles. 

If generating leads is high on your priority list, then LinkedIn is the place to be. CRM platform, Hubspot, conducted a study that revealed how LinkedIn generated a 3x higher lead conversion rate compared to Twitter or Facebook.

According to Oktopost, up to 80% of B2B marketers’ social media leads stem from LinkedIn. Lead generation is one of the most important things for businesses, so this percentage is pretty high and shows lots of potential for B2B organisations.

LinkedIn’s advertising features also enable you to run targeted campaigns to further expand your lead pool. With precise targeting options, you can tailor your ads to reach specific demographics, job titles, company sizes, and industries, ensuring that your messages reach the most relevant audience. Sponsored content, sponsored InMail, and display ads are just a few of the advertising formats available on the platform, each designed to suit different campaign objectives.

Effective lead generation on LinkedIn hinges on building trust, offering value, and consistently engaging with your network to foster long-term business relationships.

LinkedIn worldwide networking opportunities

Establish your voice 

LinkedIn provides a platform to establish your brand’s voice. 

One of the primary ways B2B companies can establish their voice on LinkedIn is by sharing valuable insights and thought leadership content. This can take the form of informative articles, engaging blog posts, or data-driven reports that address industry trends, challenges, and innovations. Consistently offering well-researched, relevant, and informative updates not only attracts the attention of your target audience but also builds a reputation for your brand as a knowledgeable authority in the field.

LinkedIn also offers the opportunity for people and companies to engage in discussions, join industry groups, and participate in conversations relevant to their sector. This allows companies to connect with other people in the industry and potential clients.

Show the faces behind the business

Think of your employees as your brand ambassadors. Their personal accounts are a great way to represent the company. It’s sometimes easier to reach out to a face, rather than a company logo so having your employees on LinkedIn and representing your brand is important.

Personal branding has become popular over the past couple of years, as founders, CEOs and entrepreneurs recognise the impact of posting to their personal LinkedIn account. People trust people, and posting to your personal account is a great opportunity to share more personal stories which people can relate to (with a touch of promotional content here and there).

It’s fair to say that there’s no harm to posting on LinkedIn – only positives. LinkedIn’s professionality ensures that your services reach an audience that is genuinely interested in what your company has to offer. Whether you’re launching new offerings or spotlighting key features, LinkedIn provides an effective platform for not just selling but also educating, informing, and ultimately forging meaningful connections with your audience.

We know navigating social media can be daunting. If you want to get started on LinkedIn but aren’t sure where to begin, we help with everything from building your social media pages to creating content. Get in touch to see how we can help.

01268 271 858 | [email protected]

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